So what is Marketing?
Marketing 101 refers to the “4P’s”: Product, Promotion, Price, and Place. OK. So, what really is marketing? Put simply, marketing is a dynamic combined effort that leads consumers and businesses to “buy something”. It may be easier to define marketing by what it is not. It is not one specific action. It is a combination of tools available to businesses to ultimately build sales. Our slogan, “Your Image is Our Focus!”, means a lot to our team at Paradise Photo and Design. We strive to provide you with the best possible quality photographs and portraits, powerful web design, personal service that far exceeds your expectations, and a marketing strategy that will lead your success into the future. We approach every project as if the future of our business depended on it, because, it does!
Your website is your home on the internet.
Our mission is to build your website on a “responsive” framework that is compatible with several types of devices and is expandable in the future. Its architecture should be solid, yet contemporary, and attractive to your target market. Professional photographs, branding, videos, art, dynamic client forms, and content make your web “house” a “home”. They are like quality windows, doors, roofing, siding, landscaping, etc. Ignoring these critical elements can cheapen your website and quickly make it unattractive and inefficient. Also, they are the most proficient means to differentiate your business. There’s no room in customers’ minds for generic, cookie-cutter websites. Even the most beautiful website (or other marketing tool) will be helpless without the support of a comprehensive marketing strategy. It would be like a majestic gallery or museum that no one knows about or cannot find. Our team at Paradise Photo and Design will help you from the start! A marketing campaign does not need to be intimidating or expensive. It’s a matter of beginning with market research, knowing what tools are available (i.e. brochures, rack cards, business cards, ad campaigns, copywriting, logo design, art, public relations, etc.), selecting tools that best fit your market, designing the tools, and then implementing them in an organized way. Also, we can help promote your website with search engine optimization (S.E.O.), management, and integration with social media tools (i.e. Facebook, Twitter, Linkedin, Youtube, etc., etc.). Finally, we can help you monitor the success of your marketing efforts through testing, surveys, and online analytics.
Let’s Get Focused!
Marketing strategy is a team effort. Through a few informal interview sessions, we will help you create a custom marketing vision for your company. It is our goal to design and build a set of effective marketing tools for you, and then “turn the keys over to you”. However, good marketing is using a carefully selected group of tools to build sales and success, but it is also organic and a long-term process! So, when you become successful and are so busy keeping up with sales, we’ll still be here to help! We offer a tiered program of subscription services that include basic website security, website updates, and ongoing marketing campaigns.